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Wojie CNC Shines at International Machine Tool Exhibitions: Forging Global Partnerships with CNC Expertise
Time : 2025-10-15
In terms of international exhibition layout, we focus on diverse market demands. We have participated in exhibitions in Russia repeatedly, with our presence in large and medium-sized machinery exhibitions in Moscow, Yekaterinburg, Voronezh, etc. We have been deeply engaged in business in the Russian region for many years, and our customers are spread across various cities in Russia. Meanwhile, we also participate in industry exhibitions in Beijing and actively attend industrial exhibitions in Vietnam to expand into the Southeast Asian market. Currently, we have not yet entered the Hannover Messe in Germany and exhibitions in Chicago, USA, and will dynamically adjust our exhibition strategy according to market planning in the future.
In the arena of manufacturing technology exchange and trade cooperation, Zaozhuang Wojie CNC Machinery Co., Ltd. is deeply cultivating regional markets with a pragmatic exhibition layout. These exhibitions, as "regional weathervanes" in the CNC equipment field, attract tens of thousands of purchasers and technical experts from industries such as automotive, mining machinery, and electronic manufacturing every year. Through our differentiated exhibition strategy, we have become a key bridge connecting Chinese intelligent manufacturing with regional markets.
Exhibition Scene: Pragmatic Presentation of Equipment and Customer Interaction
1. "Specimen Demonstration" of Core Equipment to Visualize Technology
We have created a "specimen display area" at the exhibition site to intuitively present the core advantages of our equipment through processed specimens. The key equipment showcased this time includes:
· TCK Series Slant Bed CNC Lathe (TCK56DY): The on-site display processes a specimen (made of 45# steel, with a diameter of 50mm and a length of 100mm), highlighting the core advantages of the equipment's double spindle and double turret structure — during the specimen processing, the equipment can complete turning and drilling processes simultaneously, with a single processing cycle of only 50 seconds, and the post-processing tolerance is controlled within 0.02mm (measured and displayed on-site with a micrometer). Purchasers of auto parts from Southeast Asia recognize the efficiency and precision stability of the equipment, believing that its parameters fully meet the processing needs of small and medium batch rotating parts.
· VMC Series Vertical Machining Center (VMC850): The on-site display processes an aluminum alloy specimen (simulating the structure of a 3C product middle frame). The equipment is equipped with an 8000rpm high-speed BT40 spindle and a 24-tool automatic tool changer. After one-time clamping, it continuously completes processes such as milling, tapping, and finishing, and the surface roughness of the final product reaches Ra 0.4μm (the finished product and roughness test report are displayed on-site). Representatives from a South Korean electronics foundry showed interest in the compatibility of the equipment. Our engineers demonstrated the operation interface of the Siemens control system on-site, explaining that it can be adapted to most mainstream production management software, eliminating customers' technical concerns.
· Gantry Machining Center (GMC2016): The on-site display processes a specimen (size 1000×800mm, material 45# steel), presenting the equipment's large-size processing capacity and precision control through physical objects — the positioning accuracy of the specimen after processing reaches ±0.01mm. The purchasing manager of a European energy equipment enterprise focuses on the customization potential of the equipment. Our technical team explained the optional configurations such as extended workbench and upgraded spindle power on-site, which was highly recognized by the customer.
2. Multi-dimensional Customer Interaction to Precisely Match Demands
During the exhibition, our booth received more than 150 groups of customers, among which customers from key markets such as Russia, India, and Vietnam accounted for 60%, and most of them came with clear production pain points.
· "Heavy Demand" from Russian Customers: The purchasing team of a mining machinery company in Moscow made a special visit, proposing the need for equipment capable of processing gearbox shells with a diameter of 800mm — previously, they relied on imported equipment from Europe, with long delivery times and high costs. Our sales manager introduced the parameters of the TCK800 heavy-duty lathe (φ800mm slewing diameter, 18kW main motor) in detail based on their needs, and demonstrated the application case of the equipment in domestic mining machinery enterprises (processing efficiency increased by 25%). The customer immediately requested the equipment manual and scheduled an online technical meeting 5 days after the exhibition to discuss customization details.
· "Efficiency Appeal" from Vietnamese Customers: A customer from an electronic parts factory in Ho Chi Minh City focused on the processing speed of the equipment. We demonstrated the TCK56A CNC lathe processing specimens on-site. The customer was very satisfied with its 24m/min rapid traverse speed and automatic hydraulic tailstock function, and immediately expressed the intention of small-batch procurement. In addition, we have set up a "multilingual consultation desk" at the booth, equipped with 3 professional translators for English, Russian, and Vietnamese, and simultaneously provide multilingual versions of equipment operation manuals to completely eliminate communication barriers — this detail makes many customers from non-English speaking countries exclaim that "Wojie's service is very pragmatic".
Behind the Exhibition: Pragmatic Strength Supporting Performance
Many customers ask during communication: "What are the advantages of Wojie equipment?" The answer lies in the three pragmatic advantages we have accumulated over 30 years, and the exhibition is a "concentrated display window" for these advantages.
1. Scale and Production Capacity: Empowering "Timely Delivery"
Our 60,000+㎡ factory is divided into four functional areas: R&D, production, inspection, and warehousing. The R&D area has a 15-person technical team, focusing on CNC system optimization and equipment customization; the production area has 4 production lines, with a stable monthly production capacity of more than 100 units; the inspection area is equipped with high-precision inspection equipment, and each equipment undergoes 18 inspection procedures before leaving the factory. This layout allows us to quickly respond to exhibition orders — for example, for the 3 TCK800 units intended to be ordered by Russian customers at this exhibition, we promise to complete production and shipping within 60 days, meeting the customer's delivery expectations.
2. Quality and Certification: Providing Basis for "Regional Recognition"
Our core products have passed SGS Quality System Certification and ISO 9001 International Quality Management System Certification, and core components cooperate with well-known brands in the industry: spindles adopt Taiwanese brands, and control systems are selected from Siemens, FANUC, GSK, etc. A Russian customer said after reviewing the certification documents on-site at the exhibition: "These certifications make our procurement more assured."
3. Global Service: Ensuring "Worry-free After-sales"
" What if the equipment breaks down? " This is a core concern for small and medium-sized customers, and we solve this pain point through targeted service layout + efficient remote support. Currently, we have established a local service center in Moscow, Russia, equipped with 3-5 certified engineers and a common spare parts library, which can cover the after-sales needs of Russia and surrounding regions. For customers in other countries, we provide 7×24-hour remote technical support — you can send fault codes or videos via WhatsApp or email, and our technical team will respond within 15 minutes to guide on-site personnel to troubleshoot and solve more than 80% of common faults; if on-site maintenance is required, we will coordinate nearby cooperative service providers to ensure their arrival within 72 hours, and the spare parts availability rate remains at 90%. At the exhibition site, when a Russian customer asked about the after-sales response time, we explained: "The Moscow service center can provide on-site service within 48 hours, and remote support is even more immediate." This pragmatic service commitment has dispelled customers' doubts, and 2 customers have thus reached intentional cooperation.
Exhibition Achievements: Transformation from "Traffic" to "Pragmatic Cooperation"
This exhibition has achieved a pragmatic closed loop of "intention - order - feedback":
· Order Conversion: A total of 25 groups of intended customers were reached, among which 2 customers signed preliminary cooperation agreements on-site (an Indian mold factory ordered 2 VMC1160 units, and a Vietnamese agricultural machinery factory ordered 1 XH7126 unit), with the intended order amount exceeding 6 million yuan;
· Demand Feedback: 8 customer customization demands were collected, such as Russian customers hoping to add "local language operation interface" to the equipment, and Vietnamese customers needing "simple maintenance guidelines". These feedbacks have been synchronized to the R&D and service teams for subsequent optimization;
· Brand Exposure: During the exhibition, 3 industry media reported on our equipment, focusing on the "high cost performance and pragmatic service" of the equipment, helping us reach more potential customers in the region.
Future Outlook: Continuously Deepening the "Exhibition + Market" Dual Path
The end of the exhibition is not the end, but a new starting point for regional market expansion. Based on the exhibition results in Russia and Vietnam in the second half of 2024, we will focus on the following two directions for deep layout:
1. Precision Exhibition Participation: In 2026, we plan to participate in core machinery exhibitions in the Middle East and South America according to market demands. At that time, we will showcase the upgraded five-axis linkage machining center (VMC1360 five-axis model) and intelligent CNC system 2.0 (with newly added remote diagnosis function) to further expand our market share in emerging markets;
2. Service Upgrade: Relying on the mature operation experience of the Moscow service center in Russia, we plan to set up a local service center in Ho Chi Minh City, Vietnam in 2026, equipped with 2-3 certified engineers and a common spare parts library, shortening the after-sales response time to within 48 hours. At the same time, we will optimize the remote support system to realize a multilingual technical team providing 7×24-hour online Q&A.
Contact Us: Start a Pragmatic Cooperation Journey
If you want to know about our equipment parameters, exhibition plans, or have customized needs, please feel free to contact us:
Tel: +86 0632-6970112
Whatsapp: +86 15588241112
Email: [email protected]
Zaozhuang Wojie CNC always believes that exhibitions are a bridge connecting technology and demand, and pragmatic equipment and services are the cornerstone of cooperation. We look forward to meeting you at future exhibitions, helping you upgrade your production with Chinese intelligent manufacturing, and exploring new opportunities in regional manufacturing together!
